Crafting a Strategic Business Plan for Business Growth

written by Sarah Colgate

Business Tips for 2024 | Helpful tips for tourism operators

June 16, 2024

Table of Contents


Creating a strategic business plan is pivotal for any business owner aiming to achieve substantial growth and sustainable profitable success. 

In Australia’s dynamic and competitive business landscape, a well-structured plan not only provides direction but also ensures that all your efforts are aligned towards common goals. 

Here’s my step-by-step guide to help you create a strategic business plan that can drive your business to new heights, supplemented with a few real-life examples from successful businesses you might know.

strategic business planning - charts
strategic business planning - quotes


1. Define your Mission and Vision


Start by articulating a clear vision and mission statement. Your vision outlines where you see your business in the future, while your mission defines the purpose of your business and how you plan to achieve your vision.


Vision: To be Australia’s leading eco-friendly packaging supplier. 

Mission: To provide sustainable and innovative packaging solutions that reduce environmental impact and promote a circular economy.

strategic business planning - swot analysis

2. Conduct a SWOT Analysis


Assess your business’s internal strengths and weaknesses, as well as external opportunities and threats (SWOT). This analysis helps identify key areas to focus on and potential challenges to address. It’s a good idea to do this with your management team to ensure you capture everyone’s views.


Strengths: Strong brand reputation, innovative product range. 

Weaknesses: Limited online presence. 

Opportunities: Growing demand for sustainable products. 

Threats: Increasing competition in the eco-friendly packaging market.

strategic business planning - smart goals

3. Set SMART Goals

Your goals should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART). These goals provide a clear roadmap and milestones to track your progress. Once you have these written, share them with your team.  


Goal: Increase online sales by 30% within the next 12 months.


    4. Develop Strategies and Action Plans

    Identify the strategies that will help you achieve your goals and outline specific actions to implement these strategies. Each action should have a clear timeline, responsible person, and measurable outcome. Revisit these with the management team on a regular basis.

    Example: Strategy: Enhance online presence. 


    • Redesign website to improve user experience (3 months).
    • Implement SEO and PPC campaigns (6 months).
    • Launch social media marketing initiatives (ongoing).


    5. Allocate Resources

    Determine the resources needed to execute your plan, including budget, personnel, and technology. Ensure you have the necessary tools and support to implement your strategies effectively.

    Example: Resources:

    • Budget: $20,000 for website redesign and marketing campaigns.
    • Personnel: Hire a digital marketing specialist.
    • Technology: Invest in SEO tools and analytics software.


    6. Monitor and Evaluate Progress

    Regularly review your progress against the set goals. Use key performance indicators (KPIs) to measure success and adjust your strategies as needed to stay on track.

    Example: KPIs:

    • Website traffic and conversion rates.
    • Social media engagement and follower growth.
    • Monthly online sales figures.


    strategic business planning - KPI

    Real-Life Business Examples

    Not every plan comes off, however if you have a strategic plan in place and follow it the best you can your business will succeed. The businesses outlined below evolved over time. Their success was not instant and they had setbacks along the way. When those setbacks occurred they knew how to keep moving towards their goals because of their strategic plans. 


    Canva, the Sydney-based online design platform, started with a clear vision to democratise design. 

    By conducting thorough market research and setting SMART goals, Canva grew its user base significantly. They continuously evaluate their strategies and adapt to market changes, ensuring sustained growth and innovation. 

    Boost Juice:

    Boost Juice, founded by Janine Allis in Adelaide, used strategic planning to expand from a single store to a global brand. 

    They focused on understanding their target market, setting clear expansion goals, and developing a robust franchise model. Continuous monitoring and adaptation have kept Boost Juice ahead in the competitive beverage market.


    Afterpay, a fintech company based in Melbourne, identified a growing demand for “buy now, pay later” services. 

    They set strategic goals to partner with major retailers and expand internationally. By leveraging technology and continuously refining their customer experience, Afterpay has become a leader in the global payments industry.



    strategic business planning way to success



    Creating a strategic business plan is essential for guiding your business towards success. 

    By defining a clear vision, conducting a SWOT analysis, setting SMART goals, developing actionable strategies, allocating resources, and monitoring progress, you can ensure your business remains focused and adaptable. Learn from successful businesses like Canva, Boost Juice, and Afterpay, and apply these principles to drive your own business growth.

    Also never give up. If you need help, ask for it and learn along the way. Business is a marathon not a sprint.

    Explore additional insights and strategies here.

    Ready to craft your strategic plan and take your business to the next level? Contact Sarah Colgate today for personalised guidance and expert advice on achieving your business goals.

    Phone  0491 729 043 

    You May Also Like…