Top 10 tips to Drive Sales for your Tourism Business

written by Sarah Colgate

Business Tips for 2024 | Helpful tips for tourism operators

May 12, 2024

Table of Contents


Need more sales in your tourism business? Check out this guide for the top 10 tips on driving sales in today.

Strategic business planning, mentorship from a business coach, and guidance from a business growth & marketing expert are crucial for any tourism business aiming to stand out in a competitive industry and attract more customers. 


I have outlined here effective marketing strategies that can increase visibility, drive sales, and foster customer loyalty. 

Creating a marketing plan or business growth strategy is a great way to look at ways to grow your tourism business. I have listed here the top 10 ways to market your tourism business, with examples to inspire your efforts.

sales increase in tourism business


1. Leverage Your Social Media Platform

I know every marketing expert  says this. The reason being is the size of the audience and the cost of the exercise ensures this is on top of the list.  

Social media is a powerful tool for reaching a broad audience and engaging potential customers. Platforms like Instagram, Facebook, and TikTok are particularly effective for showcasing visually appealing destinations and experiences.

Example: Tourism Australia

Tourism Australia uses Instagram to share stunning photos and videos of Australian landscapes, wildlife, and cultural experiences. Their hashtag campaigns, such as #SeeAustralia, encourages tourists to share their own experiences, amplifying their reach through user-generated content.


Look at your own socials and sonder how you can show more of your experience, give potential customers more information about you and inspire them to contact you. 


2. Optimise Your Website for SEO


Search Engine Optimisation (SEO) helps your website rank higher in search engine results, making it easier for potential customers to find you online. Focus on relevant keywords, high-quality content, and a user-friendly design.

Remember to take note of your traffic before and after your SEO efforts start. Also it’s a great idea to track the sales from your website each month so you can monitor any improvements being made. 


For more information on improving your website – Check out my blog on content management.


Example: Great Ocean Road Tourism


Great Ocean Road Tourism optimised their website with keywords like “Great Ocean Road tours” and “Victoria attractions.” This strategy improved their search engine rankings, driving more organic traffic to their site.

email marketing in tourism business


3. Use of Email Marketing (eDMs)


Email marketing allows you to reach a targeted audience with a personalised or customised message. Regular newsletters can keep your audience informed about new offers, upcoming events, and exclusive deals.


Reaching you to customers via email allows you to fully customise content and messages. Divide your email marketing list into categories and then create a message for each one. Maybe some are past customers or lapsed customers. Ensure you speak to them in a way that addresses that. Make every message you send relevant to that customer.


Ensure you have permission from everyone you email. There are very strict laws across the world on permission marketing. Please respect people’s privacy. 


Example: Outback Spirit Tours


Outback Spirit Tours sends regular email newsletters to their subscribers, highlighting special offers, new tour packages, and customer testimonials. This consistent communication helps maintain customer interest and drives bookings.


4. Collaborate with Influencers


Partnering with influencers can help you reach new audiences and build credibility. Influencers can create authentic content that resonates with their followers.


I suggest you contact your local or regional tourism organisation to give your guidance on the best influencers to work with. They will usually have a list and some history with who has produced great content and who has not. Before you dive headlong into the world of influencers ensure you have a clear list of expectations and provide those to potential influencers up front.


Example: YHA Australia


YHA Australia collaborates with travel influencers who stay at their hostels and share their experiences on social media. These partnerships provide authentic reviews and reach a wider audience, attracting more visitors.


5. Offer Virtual Tours and Experiences


Virtual tours can attract potential customers by giving them a taste of what to expect. This is particularly effective during times when travel is restricted or it’s off season for your region. 


Show customers glimpses of your experience and then charge a small fee for a complete virtual experience. I find this is a great option when training travel agents as well. 


Example: Uluru-Kata Tjuta National Park


Uluru-Kata Tjuta National Park offers virtual tours that allow potential visitors to explore the park online. These virtual experiences generate interest and inspire future visits.


6. Utilise Online Travel Agencies (OTAs)


Listing your business on OTAs like, Expedia, and TripAdvisor can increase your visibility and attract more bookings. Ensure your profiles are complete and regularly updated.

For an indepth look at Online Travel Agents contact me for more information. 


Example: The Langham, Sydney


The Langham, Sydney, maintains a strong presence on OTAs with high-quality images, detailed descriptions, and positive reviews, which helps attract international travellers.


7. Create Engaging Content


Content marketing through blogs, videos, and social media posts can engage your audience and provide valuable information about your offerings.


Example: BridgeClimb Sydney

BridgeClimb Sydney creates engaging content, including behind-the-scenes videos, customer testimonials, and blog posts about the history and significance of the Sydney Harbour Bridge. This content attracts and retains customer interest.

tourism business can attract customer

8. Implement Loyalty Programs

Loyalty programs reward repeat customers and encourage them to book again. Offer discounts, exclusive deals, or points that can be redeemed for future services.

Example: Qantas Frequent Flyer Program

Qantas’ Frequent Flyer Program rewards loyal customers with points for flights, which can be redeemed for future travel, upgrades, and other benefits. This program enhances customer loyalty and drives repeat bookings.

9. Attend Travel Trade Shows

Participating in travel trade shows allows you to network with industry professionals, showcase your offerings, and attract business partnerships.

Example: Australian Tourism Exchange (ATE)

Many Australian tourism businesses participate in the ATE to connect with international buyers and showcase their products. This exposure helps them attract new business and increase sales.

importance of customer feedback in tourism business

10. Encourage and Display Customer Reviews

Positive reviews can significantly influence potential customers’ decisions. Encourage satisfied customers to leave reviews on platforms like TripAdvisor, Google, and your website.

Example: The Byron at Byron

The Byron at Byron Resort & Spa encourages guests to leave reviews on TripAdvisor. They prominently display these reviews on their website, providing social proof and building trust with potential customers.


Growing Sales in your tourism business involves a mix of sales strategies, marketing strategies, digital strategies, engaging with customers, and forming partnerships. 

By using social media, improving your website, sending out email campaigns, collaborating with influencers, providing virtual tours, listing on online travel agencies (OTAs), producing captivating content, launching loyalty programs, attending trade shows, and encouraging customer reviews, you can increase your visibility and drive sales. 

Tailor these tactics to align with your business growth strategy and sales goals, and you’ll see your tourism business flourish. If you need assistance with growing your Tourism Business contact me today at 0491 729 043

Sarah Colgate Business Growth & Marketing Expert . 

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