Solutions for growing your

tourism business.

Want more customers to your tourism business?
Grow your direct sales with tourism specific marketing.

With more than 20 years experience in the tourism, travel and hospitality industries  I am well equipped to assist every type of tourism business from micro owner operators through to multi site accommodation or entertainment venues.

Tourism is a unique and often complicated industry if you are not aware of how it works or how your business can benefit.

I will help you grow your sales through targeted marketing. 

Digital and Social Media Marketing

The digital or online world provides a great opportunity for businesses of all sizes to promote their products, tell their stories and reach their target market in a cost effective way. However it can be time consuming when you are running a business.
That’s why I am here to help you. I will create a customised digital strategy for your business, identifying which platforms will provide the greatest cut through to your target market. Then I will create all of your posts, stories and marketing messages for these platforms and make them live. All of the available services are outlined below;

  • Social Media Management – Facebook, Instagram, Linkedin
  • Search Engine Marketing – Google and Bing
  • Digital Advertising.
  • Marketing campaigns to deliver a deal, promotion or offer to your market.
  • Content creation plan and development  – posts, videos, blogs
Digital and Social Media Marketing
Pricing, Rates and Campaigns

Pricing, Rates and Campaigns

Rates and pricing in the tourism industry can often be quite complicated. I will assist you to create a pricing strategy for each of your products that includes commission and is financially beneficial to your profit margins.

We can work through potential seasonality issues, look at upgrades, value adds and add on sales.

Then we can create campaign or promotional pricing to ensure your business is always profitable. And finally we will look at packaging and bundling to increase your sales and gain more traction with the tourism trade.

Experience Development and Product Management

Tourism experiences develop and evolve over time and based on capacity. I will fine tune your tourism offering to maxmise revenue and customer satisfaction. I want your customers/ guests to be raving about the experience they had at your business.
The components I offer are as follows;

  • Map and manage the customer journey and any pain points along the way.
  • Creating attractive and compelling product descriptions.
  • Fine tuning terms and conditions.
  • Overhauling customer communication and the channels involved.
  • Developing a new product from scratch.
  • Itinerary planning and bundling to maximise the customers experience.
  • Training your team to deliver the best experience possible to each and every customer.
Experience Development and Product Management

Want to learn more about tourism and how to improve your business?

I have written a number of blogs and articles sharing my insights, knowledge and experience in tourism to help you cut through everything and create a fantastic tourism business.

I cover everything from buying a business through to sales, marketing and even operations.

I really hope this information helps you.

Who Needs Loyal Customers? Me, I Do And Here Is Why

How To Market Your Small Hotel Or Management Rights.

Innovation In Business With Women In Tourism

Marketing Tips: 5 Simple Ways To Market A Small Business Locally

For more helpful tourism blogs click here. 

Marketing packages to grow your tourism business.

I have run tourism businesses. I know exactly what you go through from day to day. It’s tough, it’s demanding and it’s exhausting. You feel like you have to be able to do everything yourself. In actual fact you don’t. I can slot into your business and help you with all of your marketing to drive sales directly to your website or phone.

This is one less job you need to do yourself, let me help you with these marketing packages.
You may find my blog on marketing for small hotels and management rights useful. 

Package #1

Customised Marketing Services

  • A customised marketing strategy for your business to drive sales direct. 
  • Defining your brand and attributes well as your unique selling proposition. 
  • Creation of marketing messages to attract the target market. 
  • Review of product pricing strategies and product descriptions. 
  • Social Media Marketing 2 platforms 
  • Management of Google My Business. 
  • Website updates and content creation on a monthly basis.

Package #2

Customised Marketing Services

  • A customised marketing strategy for your business to drive sales direct.
  • Defining your brand and attributes well as your unique selling proposition.
  • Creation of marketing messages to attract the target market.
  • Review of product pricing strategies and product descriptions.
  • Social Media Marketing – up to 4 platforms
  • Management of Google My Business, active posting weekly. 
  • Website updates and content creation on a fortnightly basis. 
  • Review building practices. 
  • Local Media and profile building.

Package #3

Customised Marketing Services

  • A customised marketing strategy for your business to drive sales direct. 
  • Defining your brand and attributes well as your unique selling proposition. 
  • Creation of marketing messages to attract the target market. 
  • Review of product pricing strategies and product descriptions. 
  • Social Media Marketing – up to 4 platforms 
  • Management of Google My Business, active posting weekly. 
  • Website updates and content creation on a fortnightly basis. 
  • Review building practices. 
  • Local Media and profile building. 
  • Customer Communications. 
  • YouTube strategy + reels & videos for socials.

Call me today to discuss the package that best suits your business and pricing
Phone: 0491 729 043

Contact Me

Need my help with your business? Get in touch today.